| Our goal
is to provide the Grant Seeking Public with the most
up to date research tools available with immediate
product access, money-back guaranteed satisfaction,
and the lowest possible price.
Recently, we
decided to make GovernmentGrantsUSA totally free! Why? The short answer is that
we didn't feel right taking money from people who
really need money (after all, that's why your're
here, isn't it?), and we realized we can support
the site using ad revenues alone.
The
full answer has to do with deception and half truths,
and of falling for a story that was too good to be
true. Interested? Read on.
We
bought the GovernmentGrantsUSA.com web site from another
party. It had been in business for about three years
before we bought it. We found a listing on eBay offering
the
business for sale.
At first blush it looked like a good deal. It offered
a service
people really wanted and needed, it offered it at a
decent price, and it was totally web-based. The listing
showed historical figures showing a solid level of
hits, visitors, and sales.
We
should have been suspicious when we realized the sales
and visitor traffic figures were for odd periods. For
example they showed figures for one month (say it was
May), then for a later month (say it was July), then
a partial other month (say the first 6 days of September). But we believed the ad's claims when it highlighted the statistics for one particular month
and said the site had done no advertising at all during that month, suggesting that the visitor traffic and
resulting sales were 100% native and not related to paid advertising.
The
truth is, we just wanted to believe, even though we
were a little suspicious. We agreed to buy the site.
The price is confidential, but it was in the low five
figures.
Once
the site had been transferred over to us, we knew we
had been taken. The native traffic (i.e. the number
of visitors who come to the site other than through
paid sources) was virtually zero. Before long we realized
that the visitor traffic figures had been pumped up
by using paid traffic. That was why the figures were
for such odd periods--the seller only showed us figures
for the times when he was using paid traffic generators.
After
a while,
we were able to generate a decent level of traffic
and
sales
through a carefully managed Google Adwords campaign.
So it wasn't a total loss.
There
was another disappointing factor, though. There was
just too much hype. The site made it sound as though
all you had to do was pay us the some money and the
grants would come rolling in. We knew that wasn't true--there's
lots of grant money out there, but there's no magic
button you can push to make it come in. The GovernmentGrantsUSA
site had some really useful tools that can be a big
help in finding a grant, but it's not magic. You still
have to put in some serious effort to get a grant.
We
started getting letters from people who couldn't afford
to pay for our grants package. One was from a single
mom who couldn't was hoping to find a grant to help
buy a home to live in with her two kids. Another was
from an Air Force seargent interested in starting a
vending machine business.
Those
letters were really touching. We started to think about
a better way to run the business. First we reduced
the price, and then we decided to make our grants package
available to all comers, totally free of charge.
How can we do this? We do it by running
ads on the site. Those little banners you see, those
are advertisements adminstered by Google. Each time someone
clicks on one of those ads, we get paid a little bit.
It's not very much money for each click, but over time
it adds up. More importantly, it allows us to offer our
product totally free, and still make a return on our
investment.
We hope you find our product useful, and
we wish you the very best in your search for a government
grant.
Contact
us at info@governmentgrantsusa.com
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